Nintendo, “My Mario,” and the viral thumb: when “looks like AI” hijacks a campaign
Nintendo’s “My Mario” campaign was accused of using AI because of odd-looking hands. What happened and the key branding takeaway.
Vogue’s Flower Market in Madrid: why this campaign works… and how you can adapt it to your business
Vogue turned Jorge Juan into a one-day flower market people experience, share, and remember. The real lesson isn’t the flowers—it’s creating a time-limited “plan” that pulls in foot traffic and boosts visibility.