▶
01
La gente está volviendo al campo
Visiones Rurales · 0:35
Case study · Cocampo
Twice the reach,
without paying for it.
Three months of communications for a rural estate marketplace across four channels. Without a single euro of advertising.
×2.2
Main channel
reach
reach
0
Pieces
published
published
0
Active
channels
channels
€0
Ad
spend
spend
The starting point
A catalogue
that became a magazine.
The feed had product but no system: every piece solved its own format. We built a grid — location pill, price always in the same place, editorial covers for the podcast — and the profile became readable at a glance.
⇤⇥
Drag to compare
Reach split · 28 days
The real map
of reach.
Each plot takes up the space its reach earns it. The Facebook group is two thirds of the operation — and it was the channel getting the least attention.
65.7 %
Facebook group
of total reach
Role · community
25.8 %
TikTok
Discovery
7.5 %
Instagram
Conversion
1.0 %
YouTube
Retention
Each plot area is proportional to its reach. YouTube, at 1.0 %, is drawn at a minimum width so the figure stays legible.
Main channel · Facebook group
A sleeping forum
that woke up.
A group for buying and selling land and rural estates. The community already existed; what was missing was rhythm. From 28 June to 25 August, against the equivalent previous period.
Group views
+119.5 %
×2.2
Members posting or commenting
+198.8 %
×3.0
Posts
+248 %
×3.5
Reactions
+140 %
×2.4
Comments
+95 %
×2.0
16 August 2026
+49 %
Best day of the period
That same day also set the period high for reactions. And it was the day TikTok and Instagram hit their own ceilings. This was not one lucky channel: all three spiked at once.
Reach and discovery · TikTok
Three videos
broke the ceiling.
20 videos since June. The account has a stable, predictable floor; what matters is how far the top three clear it. Every bar is measured against that median.
Videos published since June
0
3 months
Top three as a share of the total
65 %
long tail
Share rate
0.57 %
28 days
Engagement rate
2.55 %
on reach
Most-viewed piece · TikTok
One video,
a third of the reach.
“Los pueblos más bonitos de Cádiz” took almost a third of everything TikTok saw in three months. A single piece, with no paid promotion, against the other nineteen.
17.4×
The account
median
median
View on TikTok →
Los pueblos más bonitos de Cádiz
@cocampo_com
Against the account median
17.4×
most viewed
Share of total TikTok reach
32.8 %
a single piece
Paid promotion
€0
organic
Conversion and community · Instagram
Less reach,
more people who stay.
Instagram reaches three times less than TikTok and converts four times better. Channel size does not predict channel value. One system serves both pieces: the property card crops from feed to story without losing the grid, and the carousel closes on video.
Carousel 7 pieces
▶
Montefrío, Granada · €210,000 · closes on video
Story template
Same card, 9:16 format
Engagement rate on reach
4.3 %
2–4× the average
Follower growth · 28 days
+4.3 %
net
One reel against one post
1.5×
12 vs 18
Editing · Visiones Rurales
From 35 minutes
to 27 seconds.
35:29 of raw conversation
2:45 published · 7.8 % of episode 21
Each episode comes in whole and leaves as vertical pieces with their own title card, subtitles and ending. Choosing which 27 seconds of an hour deserve to exist is half the job. Hover to preview each clip; click to hear it.
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▶
02
Una perdiz vale 10 veces más que un cordero
Episode 21 · 0:55
▶
03
¿2 meses en una garnaja o 4 en libertad?
Episode 21 · 0:27
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04
Dejamos de cazar 2 años para salvar a la tórtola
Episode 21 · 1:24
Long form · YouTube
And the whole
episode.
Two thirty-five-minute conversations, the source everything else comes from. YouTube reaches twenty-five times less than TikTok and converts fifteen times better: 17.9 views per subscriber, the highest ratio of the four channels.
▶
¿Tiene futuro la caza en España?
Josep Escandell · RFEC
▶
¿El boom del outdoor va a cambiar el campo?
Gonzalo Palma
Channel architecture
Every channel
does one job.
Placed side by side, the four stop competing and divide the work between them. Last 28 days.
| Channel | Share of reach | Conversion to community | Role |
|---|---|---|---|
| 65.7 % | 0.30 % | Community | |
| TikTok | 25.8 % | 0.02 % | Discovery |
| 7.5 % | 0.32 % | Conversion | |
| YouTube | 1.0 % | 0.34 % | Retention |
Finding 01
TikTok does not capture, it exposes
It drives 26 % of reach and 2 % of new members. The content works; the step to the profile does not. That is a call-to-action problem, not a creative one.
Finding 02
Video performs better
On Instagram, 12 reels match the impressions of 18 posts. Shifting the mix towards video lifts reach without publishing more.
Finding 03
Mondays and Tuesdays, 8—10 pm
The group stats point to that window as the busiest, with Sunday close behind. The editorial calendar bends to the data, not the other way round.
Four channels, one conversation.
Tell me about your project→ Sources: Meta Business Suite · TikTok Studio · YouTube Studio